LinkedIn now has more than 500 million users, but only a relatively tiny fraction of them are taking full advantage of everything that LinkedIn offers, such as its new LinkedIn Premium offering. Whether you are looking to change jobs, give your career a boost, find new clients or hire new employees, there are several important reasons why you should get LinkedIn Premium:
Reason #1: LinkedIn Premium makes it possible to communicate with people not already in your LinkedIn Network
One of the most compelling features of LinkedIn Premium is something known as InMail, functionality that enables you to message people that you do not already know and who are not already in your LinkedIn Network. Thus, say that you are in business development, but are not currently connected to anyone at a company that you’d really like to contact as part of a new business proposal: you could use InMail to message that person directly. Depending on which tier of Premium you are using, you get anywhere from 3 to 30 messages a month as part of this offering.
Reason #2: LinkedIn Premium gives you access to advanced data analytics and tools
If you are a regular user of LinkedIn, you never really know who is viewing your profile. Well, if you sign up for LinkedIn Premium, you get access to a whole new world of data and analytics, including salary information. You can also see who is viewing your profile, and in some cases, you also get real-time insights into how your business outreach efforts are doing.
With the “Sales Navigator Professional” version of LinkedIn Premium, you also get access to enhanced lead building tools, and with the “Recruiter Lite” version of LinkedIn Premium, you get access to automatic candidate tracking and integrated hiring tools. Both of these have the potential to make your business life easier and more streamlined. Once you’ve landed a major client, or hired an important new executive for your team, you’ll realize just how powerful these tools can be.
Reason #3: LinkedIn Premium opens the door to new training opportunities
LinkedIn Premium is particularly powerful because Microsoft is working hard to combine its Lynda.com acquisition (which has now been rebranded as LinkedIn Learning) as part of LinkedIn Premium. This makes it possible to take training and educational courses that simply aren’t available anywhere else. Given the new emphasis in the business world on lifelong learning and up-skilling, this is a valuable new resource.
In many ways, you can think of LinkedIn Premium as a type of exclusive club, with specific product offerings geared to three different “power users” of LinkedIn: people looking for a new job, business development and sales professionals looking for new leads, and recruiters attempting to hire the best and brightest. So if you are thinking about ways to advance your career, it’s definitely worth considering how LinkedIn Premium can be part of that. If you have specific questions about how to optimize your LinkedIn presence and combine it with what you are already doing online, a professional social media agency can provide important feedback and advice.