Pointers on social media

There are many factors to consider if you want to achieve good results using social media to market yourself and your business.

Understand your audience

  • It is important to know your target audience, be specific and create personas to make sure you know who you are trying to each.
  • Not only you are busy. Don’t waste your time and don’t waste your audience’s time.
  • You are important but so are others. Show interest in needs of others and not just yours.
  • Mention others. Not only you like to be talked about.
  • Be responsive, try to keep your response time under 24hrs.

Plan what you post

  • How much time do you really have? Be realistic and block out time and stick to it.
  • Make a monthly content strategy by identity what is coming up and schedule campaigns.
  • Try to find what your monthly key messages for campaigns and events are.
  • Maybe use an editorial calendar? Check out topnonprofits.com/edcal.
  • Don’t work daily, work weekly. Batch content creation.
  • It is OK to schedule posts in advance but avoid using :00 and :30, too obvious!
  • Check feeds at least two times per day, one time in mid-morning and one in the late afternoon.
  • Set measurable goals and track your progress.

Facebook

  • Think headline, not article. The key is to get the readers attention. Then add a question, action or link.
  • A Facebook post should be short and sweet. An eye-catching headline and three lines of powerful text.
  • Try to post about five times per week. For campaigns chose one day to repost every week.
  • Make sure you post during the optimal hours, for example the 18-24 demographic then the best time to post is between 9PM and 10PM.
  • The classic saying is true on Facebook too. A picture is worth 1000 words. And trying to avoid the depressing ones.
  • Give insider information to make fans feel in the know, write about current events and holidays, link to articles and information your target group care about.
  • Tell good stories. Avoid statistics and write easy to swallow content.
  • Deliver value to your Facebook fans by posting unique stuff on your page, like sweepstakes, giveaways, offers and coupons.
  • Speak with as specific voice that represents your brand, use keywords related to who you are.
  • Show you can make an impact, position yourself and your brand as a problem solver.
  • Offer behind the scenes photos and videos, announce new products and services on Facebook first.

Twitter

  • First one is an easy one. Don’t treat Twitter like Facebook.
  • Post regularly, at least one time every day. More is better and vary times slightly.
  • Minimum one hour between your tweets.
  • Tweet on the weekend
  • Be positive, don’t be a downer.
  • Place any links in the first part of the tweet!
  • Try to write with correct spelling and grammar. (Tough for us non-native speakers)
  • The optimal tweet is 100 characters.
  • Motivate your readers to engage with your content.
  • Feel free to use # in front of keywords to make them into hashtags.
  • Hashtags will introduce your tweet to potential followers to chose them wisely!
  • Link your tweet to a source, perhaps a blog post.
  • Avoid slang and abbreviations.

Instagram

  • Use good photo captions to grab attention. Ask questions.
  • Include your URL in your comments and photo captions to drive traffic to your site.
  • Geotag your photos so customers can find your business.
  • Allow your photos to be found from everywhere.
  • Remove privacy barriers to make it easy for customers to find you.
  • Use your company logo as profile picture.
  • Select a username similar to your company name.
  • It is good to use a similar username on many social media sites.
  • In the profile description, explain your business and why you are on Instagram.
  • Obviously, include your website URL in the profile description.
  • Tag customers in your photos.
  • Use many hashtags on your photos, including your company name.
  • Add new hashtags to past posts to wake them up again.
  • Send short notes to people liking and commenting on your photos to start a discussion.
  • If possible, add your company logo to each photo you post.

Youtube

  • Keep the videos simple and use your existing equipment, smartphone!
  • To create a YouTube account you need a Gmail account.
  • Your YouTube account is called a channel.
  • Remember to use keywords in the video title.
  • Chose thumbnails wisely as they are the first thing your potential viewer see.
  • Review your video statistics and comments regularly to see what is working and what is not.
  • Identify where people watch your videos and for how long they watch.
  • The description is the key to being found. Try to write 100+ words and remember to place your website URL on the first line.
  • Link to other social networks in your description and encourage interactions, comments, and likes.
  • Embed your videos on your website.
  • Share your videos on Facebook and Twitter.
  • Link to your videos from LinkedIn along with a description.
  • Add 10+ tags to your videos, viewers can not see the tags.
  • Long tail tags are the best!
    • Long tail keyword: recipe for crispy pizza crust
    • Short tail keyword: pizza

I hope you enjoyed this post with some pointers on how to deal with various social media sites. Send me an email if you have any questions or would like my help to get started with your social media marketing.

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