Social Media Marketing
The first step in creating a social media marketing plan is determining the social networks worth being active on. With so many social networks out there, businesses need to focus on the ones where they know their customers are. It is important to gauge your customers on the social networks they use most often in order to not waste time on sites consumers aren’t paying attention to.
Some of the most popular social networking sites for social media today are Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google +. To launch social media marketing campaigns, all businesses need to do is sign up for free with each social network they want to use. Once registered, businesses can create individual profiles for their business and start posting content, such as industry trends, company news and promotional information right away.
Once a business has created profiles on each site, it is important that they define the goals they are trying to achieve. Do they want to use social media marketing to sell a certain product, create buzz about the business in general or drive more consumers to their website? By knowing the goal of the plan, it will be easier to determine the type of strategy and content that should be used.
Another main component of any social media marketing plan is figuring out how to attract fans, friends or followers. One quick way to do so is by tapping into the current customer base. Encouraging current customers to “friend” or follow along in exchange for a coupon or free gift is an easy to start building up a following.
Once current customers are in the mix, ideally they will start sharing the posted content with their friends and family, who then will in turn start following along as well.
In addition to content, businesses must decide if they want customer service to be a part of their social media strategy. If it is, they need to keep constant tabs on their social media pages so they can respond to customer questions and complaints. Not responding will only make companies lose credibility in the eyes of those whose business they are trying to attract.
Besides posting their own content and responding to questions and complaints, an organization should make customer engagement a key part of their social media strategy. Ask them questions about what they like and dislike about the brand. This is a tremendous source of information that shouldn’t go untapped.