Write the Best Possible Content even if it is not every day

Writing often is advice that most bloggers come across on other sites. The reason why it is popular advice is due to the fact that it is based on the assumption that posting often demonstrates that you are committed to what you do. This results in visitors and readers coming back to your blog to see and read about what you’re up to. Posting too often may sometimes have the opposite effect. Visiting a blog for the second time, readers might be looking for the same post to re-read or something similar.

Forcing your readers to go through a bunch of new posts, 1, 2 sometimes 3 a day might be a deterring factor. In these cases, I will just use a search engine to find what I am looking for. Furthermore, the 2nd and 3rd posts of the day are usually of lesser quality due to writers fatigue and therefore less interesting. Instead of posting several times a day just post once a day or just whenever you think you have something interesting or useful to write about. Put some thought in your posts, give your readers a reason to come back and always avoid bombarding them with clutter. Focus your effort on a few good topics.

Optimize your Blog for Search Engines
Most bloggers out there start blogging the wrong way. After they start blogging they do so by relying primarily on social networks for traffic. Social network traffic is great but it rarely converts into money. The best traffic to make money is search engine traffic. A blogging tip everyone should get a chance to read and re-read is that search engine traffic will be the most profitable kind. Although Social networking is an easy way to generate traffic you should always spend some time to make sure your blog and posts are properly optimized to rank well in search engine result pages. Take a few hours a week and perform a few scheduled and simple search engine optimization tasks.

Blogging SEO
Make sure your titles are relevant to your topic, make sure you refer to your topic keywords throughout your posts and make sure you tag your posts properly. Also, make sure to interlink your posts with older relevant posts. Always use keywords you are interested in ranking high for and keep these keywords concentrated around a specific topic.

Get as many one-way inbound links with anchor text as you can; by many I mean thousands. Think of your site or your blog as a property you acquired in the countryside. After you start building you will need to make a road, get it hooked up with power and so one. Backlinks are the essentials your blog or site will need to prosper. Don’t only rely on other bloggers to link to you. Create backlinks to your blog by submitting articles in databases. Write a few 500-word articles on similar topics you write about on your blog, add back links with anchor text and start submitting. Ideally, you should submit a few articles to thousands of directories for every post you write. There is software available to help you do this. Do the same thing for every post. You can easily create thousands of one way links your blog and particular posts in less than a few hours.

Social bookmarking also works great for this purpose. Make sure you get your posts bookmarked at as many bookmarking sites as possible.

Once a week or once every two weeks, use Google Webmaster Tools and see which posts of yours showed up in search engine result pages. Go back to them and optimize them. Add more keywords, make the title catchier, tag them better or even elaborate on certain things you wrote and think will help them rank better in searches.

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How to Get Video Content Ready for a Website or Blog

Have you recorded your very own video content and can’t wait to upload it to your website or blog? That’s great – but before you do so you need to ask yourself: Are you sure that your video is ready to be uploaded? As you undoubtedly know, there are many ways in which you can add video content to a website or blog. The most common way is to upload it to a video streaming platform (such as YouTube) and then embed it from there. However you could also upload it directly to your web host and either stream it or provide a direct download link.

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Tips for writing website content

Online businesses need to reflect the concept that “Content is King” in the design, marketing, and writing of their web sites to truly be successful.

At Swift Media UK, we always ask these 3 questions to online business professionals to see if they really understand the concept of “Content is King.” We find that if they cannot answer these 3 questions immediately, then that gives us a clearer idea of how prepared the client is to be online.

Why should I visit your web site (without spending any money)?

The #1 reason people visit web sites is for information. Thus, if you provide information for people such as free marketing tips, a how-to section, or tips for buying your product or service, you have given a benefit for visiting your site.

The tips for buying your product or service are particularly beneficial because you are helping your potential customers make the best decision they can. It shows that you are thinking of your customers (“Let me help you make the best purchase for your budget”), not yourself (“Buy my stuff because I’m the best”).

Why should I return to your website?

People usually won’t buy from you until they visit your site 4-5 times. So you should give people a reason to return to your site. Updating product or service information, timely how-to tips, or an upgraded software demo are good reasons for people to return to your site or maybe even bookmark it.

This question also indicates web marketing savvy. Coca Cola does not show the same commercial year after year after year because people will get bored with the same commercial. Nor should anyone show the exact same web site month after month after month. A site should be updated at least every 1 to 3 months, even if the changes are minimal. (Search engines re-index/re-catalogue changed pages).

What separates you from your competition?

We expect to hear company’s unique selling proposition (USP) here and try to design or market the site based on this. We are usually amazed when people tell that they are the *best* at something but cannot back it up with customer testimonials or data. We also get many potential clients that have no unique selling proposition.

We often hear the “best customer service” and the “lowest prices” together. From our standpoint, if you want to hire a really talented customer service staff, you have to pay them well. That will affect your overhead and, thus, your prices. Also, we have found that the lowest prices rarely get the best quality.

Online businesses who can answer these questions immediately do extremely well on the web because they are giving people reasons to come and return to their sites. They show that they are willing to listen to their visitors and adapt their site to help their visitors get what they want.

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