Some marketing ideas

When trying to get your own business started it is sometimes difficult to be creative and come up with good ideas on how to market yourself and the services or products you are selling. In this post, I will share some mundane and some more wacky marketing ideas with you. Many are just reminders of tools that most of us forgot exist when we started our own business.

  • Use your website to its full potential. Have someone impartial go through your site and find in what ways it can be improved.
  • Blog at least 15 times a month, that means one post every two days. Remember to offer your blog as email and RSS feed.
  • Regularly post thoughtful Facebook posts.
  • Tweet minimum 5 times every day. Remember to use hashtags.
  • Instagram is a bit different than the other social media tools. Only use it if it is really suitable for your brand. If you are in the fashion field, then Instagram is perfect for you. Same goes for traveling. I believe as long as you are in a field where feelings are part of making the purchase of your products or services, then Instagram is the place to be for you.
  • Pinterest can be treated the same way as Instagram. It is mainly a leisure social media site and its user group is mostly women, around 90%!
  • Snapchat is a social platform for young people, if you use it, then do it subtle and careful.
  • Youtube is beneficial for everyone. Make videos, document your day-to-day life.
  • Vine is a bit special. 6 second videos that can be very impactful and are quick and easy to make.
  • LinkedIn is very B2B. It is a difficult to find a deal but its a great resource for finding information on individuals and companies.
  • If you are a good writer then write a book or more. You can give them away or sell them on sites like Amazon. A good way to establish yourself as an “expert” in your field.
  • Very old school but powerful, have a monthly newsletter.
  • Email campaigns. Everything you do should be centered on capturing emails for your ongoing campaigns.
  • Online magazine. You can either start one or write for one if there is already one in your business. It is very easy to create an online magazine where you mainly curate other people’s work but remember to also write some unique articles written by yourself.
  • Webinars. Paid ones and free ones. Share what you know with everyone and expand your network.
  • White papers. Write so-called white papers (less than 100 pages) on topics your target group is interested in.
  • Business cards, also quite old school but remember to make your card stand out. Be creative and make it memorable.
  • Very simple but we all forget about them, postcards! A great way to stay in touch with past and potential customers.
  • Have a brochure presenting your business and services.
  • Host a contest and offer some cool prize. Almost anything is good enough, like best marketing essay or best logo design.
  • Use infographics on social media and in other marketing efforts. Use existing data but add your own interpretation.
  • Make PowerPoint presentations and share them on SlideShare. Remember to add your website and contact info to the slides.
  • Referral networks. There are many to join but you can also create a business referral network in your own area.
  • Co-promote is one of my favorites way to reach the market. Work with a related business and promote both of you and split the cost.
  • Go old school again. Send handwritten thank you cards and special day cards to your customers and contacts. Personal notes go a long way!
  • Always ask for testimonials and reviews.
  • Always ask your customers for referrals.
  • List your business on every directory like Google, Yahoo etc.
  • Answer questions on Quora to establish yourself as an “expert” in your field.
  • Guest blog, find blogs, where you can contribute and write for.
  • Direct mail. It doesn’t have to be mass mailing, you can send out 5 per day.
  • Pick up the phone and offer your services, cold calling!
  • Contact bloggers and podcasts. Many are lonely and would love to interview you.
  • Show your expertise and start a YouTube training program. Start a series of training videos that will show people a set of concepts that you can assist them with.
  • Professional photo shoot for headshots!
  • Chamber meetings, a great place to meet new clients and get a feeling of the local business climate.
  • Sit and work in a local coffee shop near office buildings. It is a great place to find new customers.
  • Write a column for a local newspaper.
  • Offer everyone money or services for viable referrals.
  • Offer other businesses a free spot on your website.
  • Do press releases every time you have news or can find something good to write about.
  • Hand out water bottles, either with your own label or just a business card on a string around the neck.
  • T-shirts. People love free clothes and they are a living commercial sign.
  • Find your target clients and “bribe” them with gifts at holiday time.
  • Pens, we all have them on our desks and every time we use them we see that logo.
  • Classic magazine advertising. It can be expensive but the effect is usually quite good.
  • Urinal signs in bars and restaurants and stadiums.
  • Current event press releases. Tie yourself into a current event by issuing a press release.
  • Put up flyers everywhere where you explain what services you are offering.
  • Do a video or photo content online with a silly reward. The messiest desk or the worst inspirational poster.
  • Use images and photo software to create funny memes and make sure your company name is on them.
  • Contact industry influencers and engage with them online. Find influencers on social media and comment on their posts and offer your own ideas. Never criticize!

These are just some ideas to get you going with your marketing. Do you want my help to execute any of them? Send me an e-mail and I will assist you all the way.

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Looking To Use Facebook For Marketing? Check Out These Tips!

Create custom tabs on your business Facebook page. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have a store, you can create a tab just for that.

Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, conversion rates skyrocket.

Interact with your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. If you want to do well with Facebook marketing you are going to have to respect your audience. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is an important marketing tool that deserves a true effort. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Make sure to allocate actual resources if you want to maximize results.

As in all forms of business marketing, it is essential to know your target audience well when it comes to Facebook. If you want content that doesn’t attract those your products are meant for, you’re not going to be able to raise sales.

Add a photograph to each of your Facebook posts. Relating to your customer base is job number one in marketing, and nothing relates to customers like photographs. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.

Give yourself goals to use with your Facebook business page. Set goals for both sales and customers. When your goals aren’t met, tweak your strategies.

Marketing campaigns aren’t instant successes, so make sure your campaign has time to mature. Marketing campaigns usually take a bit of time to show signs of success. The key to better business is to get more followers, compel them to remain and to give them valuable information. When you do, over time you’ll see great rewards.

You can’t accomplish a successful Facebook campaign in a few minutes every day. Facebook is a massive platform unto itself. The competition there is fierce. You will not be the only one in your industry using Facebook so it is important that you put in effort if you wish to succeed.

Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. You need to use it for your own benefit today. Take to heart all the Facebook marketing tips below so that you can really succeed.

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How To Get The Most Out Of Article Marketing.

There are many people all over the world who are passionate about the hobby of writing. From bloggers to aspiring novelists, writing is a wonderful way to express one’s personality. The better you become at article writing and marketing, the more likely you will be able to turn it into a business venture. Read over the following article marketing tips for more information.

Utilize freebies in your article marketing. Freebies will attract new and existing customers and allow them to feel that they are getting more for the money that they have spent and will likely come back for more. Also, if your freebies involve branded items, you are sure to get the benefit of easy advertising whenever the item is used. Remember this and pick products accordingly.

Grammar and AP style rules are important, but your SEO campaign should not suffer from it. This can help you make more SEO-friendly references within a blog, description, or article. The content should read well, but don’t be so rigid.

One thing to keep in mind if you’re trying to market online is to fill in your website’s title tag properly. It is essential to include keywords relating to your specific site in the title tag. It should stand out from the title tags that other websites use and accurately describe the page on your website.

One excellent way to advertise your business is by running a blog. It allows you to position yourself as a thought leader. Post thoughtful articles on your blog that show your thought, your integrity, humor, professional insights and your leadership. A strong focus on current trends will show potential customers that you keep well informed and updated about your industry.

The goal of article marketing is to become as widespread online as possible. This is really excellent marketing when the articles have links in them that direct people back to the original website. Working links increase the indexing of search engines and attract new readers. When the links are broken or missing, all of your hard work is wasted, so make sure you have working links in all your articles.

There are many article directories that you might choose to submit your articles to. Read through the submission requirements for article directories to maximize the results of your submission. Each directory has its own set of rules and submission criteria.

You can engage a reader by beginning your article with a humorous anecdote. You must tell the right joke since not all jokes go over well when read. If an appropriate joke is chosen, the article should be great.

Don’t tackle article writing on topics you find completely boring. You can train your writing style, but you can’t completely erase it. Disinterest can easily permeate your content, and become apparent to readers. Stick to topics you’re passionate about.

One of the best-loved internet marketing concepts is that of article marketing. It can also be something that a lot of people fail at when they first try. People who ignore the advice here will ultimately end up having problems. Protect the interest of your business by utilizing the given advice.

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