Pokémon Go – Biggest Mobile Game In US history

Pokémon Go has become the biggest mobile game in US history after just one week. According to a SurveyMonkey analysis, the blockbuster game has surpassed Clash Royale and Candy Crush for daily active users and is on track to overtake even bigger apps – including Google Maps.

Earlier this week, it was reported that Pokémon Go was more popular in the US than Tinder and about to outpace Twitter for the size of its active user base. Now developer Niantic’s new title is speeding towards behemoths Google Maps and Snapchat, which have daily active user bases of around 15 million on US Android devices. SurveyMonkey’s graphs below point toward a remarkable surge in popularity and, in its analysis, the company wrote that Pokémon Go’s user base had swelled to 21 million daily users as of Tuesday.

With the release of Pokémon Go adding millions to Nintendo’s share price, and expectations that it will become one of the most popular apps in the US, the question remains – will it last? “History hasn’t always been kind to games that generate tremendous hype,” SurveyMonkey’s Robbie Allan wrote. Nintendo’s recent mobile game Miitomo found “early success that was ultimately unsustainable,” he added.

Early signs show that Pokémon Go could continue growing, with a full global release still in progress. Initial releases in the US, Australia and New Zealand were followed in Germany this week. The UK is now the next major market with an official release, with the news announced on Twitter:

But Pokémon Go has not yet been released in Japan, the home of the Pokémon franchise and one of the biggest gaming markets worldwide. Once a full rollout is complete, it would come as no surprise if Pokémon Go had reached the top of the charts for both Android and iOS.

At the very least, we’ve got what is likely to be the biggest game of 2016. Whether Pokémon Go, and developer Niantic, can maintain this momentum beyond the initial hype, we’ll have to wait and see.

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Ads Are Wasting ALL Of Your Mobile Data – What Can You Do

Many people see adverts as the scourge of the internet but they remain the major, and in many cases, only, revenue stream for online media publishers. Another blow has been struck to online advertising recently, however, as a study has revealed how it could constitute for as much as 79 percent of the mobile data consumed by each web page.

An average of 48% of our data is spent on ads

The study, published by media research firm Enders Analysis in late April, suggested that, on average, almost half of the data required to view a web page is consumed by advertising. To test this, Enders used a browser that mimicked an iPhone 6 and accessed a total of eight “popular” news sites (though they didn’t confirm what these were).

Ender‘s published the chart below which shows the data consumed by three web page elements: HTML (blue), Javascript (orange) and ads (green). The columns below correspond to the data (in megabytes) consumed by each of the eight websites. Pages were loaded once in their entirety, once with ads disabled, and once with Javascript and ads disabled to achieve the results.

The conclusion is that the ads accounted for anywhere between 18 and 79 percent of the data transferred while non-essential JavaScript elements added an extra 6 to 68 percent.

“On the basis of this investigation, an estimate that says advertising accounts for half of all data used by publisher pages on iPhones does not look unreasonable,” the report stated.

Oh, so that’s why I run out of data before the end of the month…

Well, not exactly. This was only tested on eight unnamed news sites on a system which represented an iPhone 6: it’s far from comprehensive. That said, it does provide insight into the potential effect that advertising can have on mobile data.

Mobile data is consumed by far more than just webpages: downloads, streaming, messages and apps can all add to how much mobile data your device uses. But mobile browsers like Chrome are often at the top of this list (just check your mobile data page in your Android settings now to see for yourself).

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TOP 10 Ways To Drastically Decrease Your Mobile Data Usage

Unlimited data plans are so expensive that most of us have to live in fear of exceeding our monthly smartphone data allowance. But with our 12 simple ways to use less mobile data on Android, you’ll never have to worry again. Check them below.

Note: Individual data savings will vary, but these 10 steps cut our data usage in half. You can adapt these tips for the apps you use the most or your particular usage habits.

Compress Chrome pages

If you use Chrome for all your web traffic, this tip alone can save you 30-35 percent of your mobile browser data consumption. The Data Saver option compresses web pages before loading them in your browser.

Using Data Saver does slow things down a tiny bit, but you quickly get used to it and a moment’s delay is worth it when your data lasts so much longer. Just launch Chrome, tap the three dots in the top right-hand corner, go down to Settings and then to Data Saver. Keep an eye on the graph to see your data savings grow.

Ditch the Facebook app

It’s pretty well known among Android aficionados that the Facebook app is one of the biggest consumers of data, not to mention its high resource use and battery drain. So why not replace it with something less demanding?

You can use Facebook Lite application, which consumes much less of your mobile data.

Make use of offline apps, games, and services

Some apps and games require constant internet access to function: this can be simply a security measure or because they constantly need to retrieve data. There are some offline apps and games that don’t require internet access at all after the initial download.

Restrict background data

The easiest way to save data is to tell your apps (or the Android system itself) to restrict background data. Background data is all that internet traffic that goes on when you’re not actually using an app: email syncing, feeds updating, weather widgets and so on.

You can also tell the Android system to restrict background data in Settings > Data usage > Restrict Background Data or for individual apps in Settings > Apps (depending on which version of Android you have). You can also change your sync settings for Google services in Settings > Accounts > Google > select the account and then un-check the services you don’t want to sync automatically

Disable auto-updating apps

Another huge drain of your data allowance comes from the occasional bout of Google Play app updating. If you have the Play Store set to auto-update apps, even over a data connection, this could be chewing its way through your allowance every month without you even knowing.

To check, go to the Play Store and swipe out the left-hand navigation drawer. Tap Settings and at the top, you’ll see Auto-Update Apps. Tap this and make sure you either have it set to ‘Do not auto-update apps’ or ‘Auto-update apps over Wi-Fi only’. To manage individual apps, go to My Apps, select an app and then tap the overflow menu to check, or un-check Auto-Update.

Put some music on your phone

Streaming services like YouTube, Spotify, Vine and other video and music sites are huge data killers. If there’s a tune or album you’re constantly listening to at the gym or on the way to work, you’ll use much less data by loading it onto your phone and listening to it offline, than endlessly streaming it from the web.

If your phone doesn’t have a microSD card or enough space in its internal memory for you to save music, you can use a microSD adapter. Alternatively, you can save music for offline listening. It won’t require as much space on your phone and it’s easy to get rid of or replace later. If you can curb your streaming cravings, even just a little, you’ll see a huge reduction in data consumption.

Identify and limit/remove high consuming apps

In Settings > Data usage you can get a look at the apps which are consuming the most data both in the foreground and the background. This can be really useful for knowing which apps you should restrict.

Take Gmail, for example. On my phone, it has downloaded 451 MB of emails in the background. If I felt I didn’t use the app enough to justify that much data use, I could remove the app, limit how often it syncs or prevent it from downloading attachments, all of which would reduce data consumption.

Don’t upload, download or send pictures or videos

A single minute of high definition footage captured on a modern smartphone can take up as much as 200 MB of data. Single photos can easily exceed 40 MB. Don’t even think about uploading these to Facebook, or downloading pictures and videos from friends, unless your mobile data plan can handle it.

Make use of Wi-Fi hotspots

Open Wi-Fi networks are a great way to save data when you’re out and about. More restaurants and eateries are providing Wi-Fi connectivity all the time and these hotspots are easy to find on your Android device.

In your Wi-Fi menu (easily found with a two-finger downward swipe from the top of your phone on Lollipop/Marshmallow) any Wi-Fi access point which does not feature a lock icon is ‘open’ and has the potential to be accessed without entering any details or passcodes. Simply tap one such hotspot when you see it to connect.

There is a potential for people to ‘listen in’ on your online interactions over these networks – but this just means you should exercise caution. Don’t enter sensitive information in such situations, or access private material. Or if do wish to do this, you could make use of a VPN app to keep you private and secure.

Share photos, videos and other files via Bluetooth

As we mentioned in point 10, just receiving photos and videos can consume a lot of data. But transfers over mobile network isn’t the only way to send files. Thanks to the magic of Bluetooth, you can quickly and easily send relatively large files to others in your vicinity without using any data at all.

Of course, proximity is one of the limitations of Bluetooth, but when the intended recipient is close by, this could be a huge data saver.

To send something via Bluetooth you must navigate to the item you wish to send and then hit the share button or select share from the options menu. The way to do it will depend on the item you are sending.

Next, select the Bluetooth icon. If your Bluetooth isn’t enabled, you may be prompted to enable it. Finally, you must select the destination device from a list of nearby Bluetooth-enabled gadgets. Note that the destination device must also have Bluetooth enabled, and you must know its name to find it in the list.

 

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