NOTES FROM THE WORK.
What I learn running companies, buying from China and Vietnam, making furniture in Tibro and building things online. Written while I work, not instead of working. If you want to know how I think before you get in touch, this is the most honest place to look.
WHAT I WRITE ABOUT
Running and modernising a manufacturer
Decisions, sales, people, and the practical work of moving a company founded in 1896 into the current market.
Sourcing from China and Vietnam
How suppliers are found and judged, how samples and quality control are run, and the mistakes that kill import projects.
Websites, SEO and e-commerce
Digital businesses that have to earn their keep, from 1998 to whatever search rewards this year.
Distribution and attention
How a factory gets found by people who were never going to walk past the showroom.
The articles are in English.
China & sourcing
How I synced my workday across a seven-hour time difference
Managing production between Sweden and China requires discipline, not night shifts. Here is the structure I used to keep operations moving without exhaustion.
15 October 2026 · 6 min read
Business & leadership
The meeting I would cancel in almost every company
Most weekly status meetings exist to report on completed work rather than to make decisions. They are a drain on resources that I prefer to reclaim.
13 October 2026 · 7 min read
Manufacturing
Hidden skills on the manufacturing floor
Efficiency in a factory depends on knowledge that rarely makes it into a job description. These unwritten roles hold the daily operation together.
8 October 2026 · 6 min read
China & sourcing
Why samples are where import projects die
Most import failures occur before a container leaves the port. The sample stage is the hidden graveyard of projects that were never viable.
6 October 2026 · 5 min read
Business & leadership
The first decisions I made as CEO of an old company
Stepping into a legacy manufacturing business requires distinguishing between heritage and inefficiency. I chose to focus on the physical flow of production while protecting the core craftsmanship that defines our work.
1 October 2026 · 7 min read
China & sourcing
How I verify a manufacturing partner
A professional website is not a factory. I use a specific sequence of technical checks to filter out trading offices and find the people who actually operate the machinery.
29 September 2026 · 5 min read