NOTES FROM THE WORK.
What I learn running companies, buying from China and Vietnam, making furniture in Tibro and building things online. Written while I work, not instead of working. If you want to know how I think before you get in touch, this is the most honest place to look.
WHAT I WRITE ABOUT
Running and modernising a manufacturer
Decisions, sales, people, and the practical work of moving a company founded in 1896 into the current market.
Sourcing from China and Vietnam
How suppliers are found and judged, how samples and quality control are run, and the mistakes that kill import projects.
Websites, SEO and e-commerce
Digital businesses that have to earn their keep, from 1998 to whatever search rewards this year.
Distribution and attention
How a factory gets found by people who were never going to walk past the showroom.
The articles are in English.
China & sourcing
What Shanghai taught me about speed
In manufacturing, speed is often confused with frantic activity. True efficiency comes from finalizing every decision before the machines start running.
5 November 2026 · 5 min read
Business & leadership
The Strategic Value of Saying No
Turning down work often feels like a failure, but accepting the wrong order consumes resources that could be used for more profitable projects.
3 November 2026 · 5 min read
China & sourcing
What European buyers still get wrong about Chinese factories
Success in Chinese manufacturing depends on precise, documented control. If you leave a detail to chance, you invite costs that emerge only after the container arrives.
29 October 2026 · 4 min read
Manufacturing
Closing the gap between production and product copy
Technical descriptions often drift from physical reality. Aligning them requires using production documentation as the definitive source for every customer-facing detail.
27 October 2026 · 5 min read
Business & leadership
Deciding with seventy percent of the information
Waiting for perfect data is a trap. Acting early shifts your focus from theoretical analysis to real-time correction, which is the heart of effective operations.
22 October 2026 · 5 min read
Digital & AI
When AI hits the factory floor in Tibro
Manufacturing is physical and precise. I look at how we integrate digital tools without losing the focus on quality and human oversight.
20 October 2026 · 4 min read
China & sourcing
How I synced my workday across a seven-hour time difference
Managing production between Sweden and China requires discipline, not night shifts. Here is the structure I used to keep operations moving without exhaustion.
15 October 2026 · 6 min read
Business & leadership
The meeting I would cancel in almost every company
Most weekly status meetings exist to report on completed work rather than to make decisions. They are a drain on resources that I prefer to reclaim.
13 October 2026 · 7 min read
Manufacturing
Hidden skills on the manufacturing floor
Efficiency in a factory depends on knowledge that rarely makes it into a job description. These unwritten roles hold the daily operation together.
8 October 2026 · 6 min read