BUSINESS LESSONS FROM EXPERIENCE.
The playlist on YouTube, collected in one place. Short films about running companies, buying in China and keeping customers.
Everything here comes from the day job: running SA Möbler in Tibro, sourcing from China and Vietnam, putting a price on a product, and paying attention when customers go quiet. If I have had to solve it myself, it tends to end up as an episode.
Each film is short, six to eight minutes, and takes one subject properly instead of five badly. No studio, no script read off a screen. I talk the way I talk to a buyer or a supplier across a table.
The films are in English, because that is the language the work happens in. If you would rather read the same thinking, the blog carries it, and the social page explains how the channels fit together.
THE FULL PLAYLIST
The films are in English
Life in Shanghai for Foreigners: 2007 vs Today
From Factory Homework to Shanghai — and Back as CEO
Shanghai Speed Meets Swedish Craft: Building SA Möbler 2.0
Selling Inside WeChat: From Chat to Paid Order
When customers stop complaining, they're leaving
Get closer to your customers (or lose them)
Why a good product isn't enough
What “Made in Sweden” should really mean
Why Swedish companies should show their factory (like China does)
New episodes go up on the channel and are added to the playlist on YouTube, which is always the current version.