NOTES FROM THE WORK.
What I learn running companies, buying from China and Vietnam, making furniture in Tibro and building things online. Written while I work, not instead of working. If you want to know how I think before you get in touch, this is the most honest place to look.
WHAT I WRITE ABOUT
Running and modernising a manufacturer
Decisions, sales, people, and the practical work of moving a company founded in 1896 into the current market.
Sourcing from China and Vietnam
How suppliers are found and judged, how samples and quality control are run, and the mistakes that kill import projects.
Websites, SEO and e-commerce
Digital businesses that have to earn their keep, from 1998 to whatever search rewards this year.
Distribution and attention
How a factory gets found by people who were never going to walk past the showroom.
The articles are in English.
Business & leadership
The Strategic Value of Saying No
Turning down work often feels like a failure, but accepting the wrong order consumes resources that could be used for more profitable projects.
3 November 2026 · 5 min read
Business & leadership
Deciding with seventy percent of the information
Waiting for perfect data is a trap. Acting early shifts your focus from theoretical analysis to real-time correction, which is the heart of effective operations.
22 October 2026 · 5 min read
Business & leadership
The meeting I would cancel in almost every company
Most weekly status meetings exist to report on completed work rather than to make decisions. They are a drain on resources that I prefer to reclaim.
13 October 2026 · 7 min read
Business & leadership
The first decisions I made as CEO of an old company
Stepping into a legacy manufacturing business requires distinguishing between heritage and inefficiency. I chose to focus on the physical flow of production while protecting the core craftsmanship that defines our work.
1 October 2026 · 7 min read